Brand and Marketing Manager

Posted On: 16 December 2020 CoralPay Technology (Nig) Limited   Lagos
Reference: N/A Type: Full-Time



Job Description

Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.

 

JOB RESPONSIBILITIES

The Polo brand manager is responsible for building and maintaining the Polo brand identity.

 

  • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

  • Supporting sales and lead generation efforts.

  • Creating promotions

  • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

  • Planning and execution of all communications and media actions on all channels, including online and social media

  • Assisting with product development, pricing and new product launches as well as developing new business opportunities

  • Creating and managing promotional collateral to establish and maintain product branding

  • Managing the budget for advertising and promotional items

  • Competitor and customer insights analysis

  • Analysis of sales forecasts and relevant financials and reporting on product sales

  • Media and public relations

 


Skills

Communication

data; data center; MS Excel; MS Project; WiFi

Management

Marketing

Brand Management

Brand Development

Brand Awareness

Customer Success

Computer Literacy




Application Currently Closed


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