Brand and Marketing ManagerPosted On: 16 December 2020 CoralPay Technology (Nig) Limited Lagos
Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
The Polo brand manager is responsible for building and maintaining the Polo brand identity.
Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Supporting sales and lead generation efforts.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales
Media and public relations
SkillsCommunication data; data center; MS Excel; MS Project; WiFi Management Marketing Brand Management Brand Development Brand Awareness Customer Success Computer Literacy
Application Currently Closed
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