Brand Manager - Guinness

Posted On: 18 December 2020 Diageo   Lagos
Reference: N/A Type: Full-Time

Job Description

The Brand Manager role is accountable for Brand Equity, Net Sales Value (NSV) & Contribution After Advertising and Promotion (CAAP) delivery for the assigned brand within the Guinness Nigeria portfolio. The role shapes the future strategic direction for the brands in the portfolio, ensuring sustainable profitable volume growth by exploiting current and new consumer opportunities in the Nigeria market. The role will need to form strong relationships across the Marketing, Commercial and Innovations teams and other functions across the business. The role would also have coaching responsibilities for other Marketing resources to grow both functional and leadership capability within the function.




The Nigerian market has shown inherent volatility over many years this trend is expected to continue into the medium term with increased competitor entrants. Managing market volatility and the ambiguity that this drives in activity planning, budget setting and activity management is an inherent part of the complexity in this role. There is the added responsibility and complexities that come with getting to cut through insight premised work for Nigeria in collaboration with the Global Brand Team


Leadership Responsibilities


  • Creative – Thinks outside existing paradigms and nurtures big ideas

  • Inspiring – Brings energy and passion to the business and creates mass followership

  • Strategic – Strong proven experience creating strategies for growth.

  • Insight Driven – Curious about consumers and what drives them, and can unlock insights to change consumer relationships with brands

  • Relationships – Builds strong cross-functional relationships.

  • Extensive Consumer Product Goods Experience



  • Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight that will set the brand up for transformational growth

  • Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space).

  • Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan.

  • Kicking off, and leading start to finish the creation of a new or evolved communication platform as well as an updated and clear set of brand guidelines to drive enhanced consistency of how the brand shows up in market across all channels and touchpoints.

  • Build and run a data strategy that will allow you to unlock powerful insight into the performance of your brand.



  • University degree in marketing/business or another related discipline.

  • Proven and strong Brand and Trade marketing experience (4 - 6 years)

  • A clear understanding of FMCG brand marketing.

  • Can demonstrate excellent Commercial judgement & acumen.

  • Experience of working on Mainstream brands & understanding of Execution standards required for the value-oriented consumer.

  • Is experienced at managing key stakeholders nationally & internationally.

  • Extensive experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.

  • Budget & cost control management

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that help our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying



People Management

Planning and organisation skills

Problem-solving ability

Team Management

Interpersonal Skills

Brand Management

Brand Development

Brand Management

Application Currently Closed

Sign up for job alerts

We can send you daily job alerts, fill the form below to get started

Share this job

Similar Jobs

Engineering Manager
Posted: 2 months ago Lagos

Data Analysis and Reporting Specialist
Posted: 2 months ago Lagos

Head Of Marketing
Posted: 2 months ago Lagos

Senior Brand Manager
Posted: 2 months ago Lagos

Corporate Sales Executive
Posted: 2 months ago Lagos

Take your job search to the next level!

Receive periodic job alerts directly in your email by signing up for our newsletter