Head of Division – Central

Posted On: 18 December 2020 Diageo   Edo
Reference: N/A Type: Full-Time

Job Description

The Head of Division (HOD) is responsible for overall management and delivery of business goals within the division. This role provides leadership expertise to the team, ensures efficient and focused sales strategies are in place to achieve the business strategy, growth and profit objectives. The key role metrics are:




Responsible for Divisional Field Salesforce overhead budget and effective use of all Marketing spend to optimize volume and sales force effectiveness: Divisional NSV, Tactical Budget, POS and expenses management



  • Division geographically based with total salesforce of 30 – 100 employees with between 5 – 8 direct reports who are predominantly Area Sales Managers

  • Has oversight responsibility over all other roles sitting in the Division

  • Part of the Commercial Leadership Team


  • Create possibilities: overcome objections by creating ideas and opportunities to enable you and others to go beyond the existing situation. Stand in the future for both the market and Diageo to shape that future by working within and outside established approaches

  • Create conditions for people for succeed: build alignment and commit to delivering outstanding relationships. A great coach who creates a proactive, supportive and challenging climate of individual development where excellence is expected. Sets performance objectives; directing individual/team contributions toward business objectives and manages change sensitively by giving clear directions and encouraging others to approach during times/issues of uncertainty.

  • Consistently delivers great performance: Moves effectively between strategic and operational details yet stays focused on priorities and demonstrates rigor and brilliant execution. Builds timeframes and allocates resources to address capability gaps while staying informed of capability strengths and development areas across the Commercial function




  • Achieve profitable volume/market share target for the Division with responsibility for business growth and capability development of key partners within the Division

  • Revise strategies accordingly to win in the market based on sales performance and ensure outlet execution standards are achieved for the Division

  • Ensure trade spend is deployed to gain full return on our investment and achieve sales of the right mix in SKU’s to produce a profitable Division

  • Responsible for managing and enhancing the corporate reputation of Guinness Nigeria via adherence to corporate governance procedures

  • Coach and train team members in line with monthly activities checklist; identify training needs of direct reports and works with Capability team to build team’s capability to ensure a talent pipeline


Experience Required

  • A strong track record in Sales at a management level, with experience in at least two areas of Sales – particularly critical is previous experience of Field Sales or other customer facing roles

  • Broad commercial expertise gained across Consumer Marketing and / or Sales Management

  • Strong leadership and communication skills –written and verbal

  • Previous experience in leading/managing others, delivering results through teams and strong track record as a coach. Experience in change management is particularly advantageous

  • Strong capability and ability to coach others in Execution Standards, Managing Relationships (including negotiation skills), Sales Force Effectiveness, Outlet Segmentation and Targeted Trade Investment. This role is particularly important in championing our Responsible Drinking agenda

  • Previous exposure to strategy development is valuable. Strong project management skills, commercial and financial capability are important.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.


We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.



Applicant must have ability to do creative writing and compositions



People Management


Planning and organisation skills

Sales Management

Project Management

Customer Success

Original Thinker

Financial Reporting

Team support

Strategic Planning

Application Currently Closed

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