Senior Brand Manager

Posted On: 25 June 2020 Kimberly-Clark   Lagos
Reference: N/A Type: Full-Time



Job Description

Developing, managing & sustaining a profitable brand/brand portfolio for the Nigerian market

 

COMPANY OVERVIEW


Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex, and redefined categories with Huggies and U by Kotex

 

JOB RESPONSIBILITIES


  • Provides input into the brand strategy review (situational analysis)

  • Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives

  • Managing Integrated Marketing Plan (IMP) & resulting commercial programmes

  • Managing new product introduction (NPI)

  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans

  • Manages the research process where appropriate

  • Delivers agreed brand, channel targets and profitability

  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans

  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained

  • Develop & updates generic planograms and looks of success aligned to brand strategy

  • Ensures communication to all relevant stakeholders during projects

  • Manages day to day interactions with agencies and assists with evaluation

  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities

  • Effective management of A&P budget

  • SBM’s guide and develop skills base of JBM’s and BM’s where appropriate

JOB QUALIFICATIONS

 

  • 3 yr bachelor’s degree/MFSA Diploma

  • 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management

  • Proven track record of delivering business results

 

Global VISA and Relocation Specifications:

For the expansion of business in Nigeria


Skills

People Management

Strategy

Decision-Making

Staff Management

Staff Management

Logistics Management

Brand Management

Stock Management

Brand Development

Brand Management

Brand Awareness

Market Development




Application Currently Closed


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